I.C.E. Exchange Preview
Monday, October 20 from 1:00 - 2:00 pm ET
Price
Member price: $30/Nonmember price: $50
Description
Join us for an exclusive I.C.E. Exchange Preview featuring three lightning learning sessions on key certification topics—plus the opportunity to ask questions in real time.
Session 1: SME Engagement Beyond Exam Development
Speakers:
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Michael Coleman, ICE-CCP, Sr. Certification Program Developer, NICET
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Rali Petrova, MBA, ICE-CCP, Director of Certification & Accreditation, American Society for Nondestructive Testing (ASNT)
Subject matter experts (SMEs) are among our most valuable partners—yet many programs struggle to keep them engaged beyond exam development. This session explores seven impactful ways SMEs can contribute outside of committee work, including marketing efforts that benefit from authentic SME voices. If your SMEs have participated in too many cycles or you’re seeking fresh perspectives, you’ll gain practical strategies to keep them engaged in meaningful, innovative ways.
Session 2: From Frustration to Efficiency – A Recertification Success Story
Speaker:
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Cindy Lemek, CAE, ICE-CCP, Executive Director, Wound Ostomy Continence Nursing Certification Board
The Wound Ostomy Continence Nursing Certification Board (WOCNCB) offers recertification by exam or through a points-based portfolio. In 2022, one-third of certificants used the portfolio pathway—but half of those submissions were returned for corrections. Over 12 months, the Board completely redesigned the program, simplifying categories, revising requirements, and creating a more user-friendly system.
The results were impressive: balanced recertification rates between exam and portfolio, plus more than $121,000 in additional revenue in the first year. This case study will share how thoughtful redesign can improve candidate experience, reduce inefficiencies, and strengthen recertification outcomes.
Session 3: What’s Your Brand? Building and Preserving the Brand of Your Certification Program
Speaker:
In today’s digital environment, a strong, intentional brand is essential for every certification program. Without it, external factors may define your brand for you. This session will provide three actionable steps to build and protect your program’s brand: establish a baseline, identify growth opportunities, and prioritize long-term brand preservation.
Attendees will learn how to leverage digital metrics, audience engagement, and strategic communication to strengthen and sustain their certification program’s identity.
Register Here